The location-based, augmented reality game, Pokémon Go has already created a great hype and hoopla in the gaming world. Beating all the levels of excitement and enthusiasm this reality based game has drawn the eye of many to search for their favourite Pokémon. The outstanding journey of the success of Pokémon Go started on 6th July 2016, when Niantic Inc. the Godfather of this game rolled it out for public. At some point in time all of us have been a great fan of Pokémon series , Niantic Inc. launched this game by amalgamating it with real-time experience making this game more realistic and player involving.
The ginormous impact of this game on the stock market also made the headlines. While all the stock markets were fighting the battle of survival, few of the Japanese stocks soared high and the prime reason for the same can be credited to rising interest of investors in the Pokémon Go game designing and developing company that belongs to Japan. Although Nintendo benefitted hugely by its association with Niantic but later on the company went on clarifying that they are not associated with Pokémon Go game. Amidst all this confusion, one thing was clear that the game is here to stay for long.
The latest development that took place in pertinence to this game was sponsorship association with McDonalds. Inspired by the huge fan-following of this game many companies are opening their doors of sponsorship for Pokémon Go.
What is this sponsorship game?
Let’s have a quick look at few statistics that will highlight the reason for interest in Pokémon Go sponsorship. The game since launched, within 2 weeks managed to make space in the smartphones of 26 million people in the US and generated the revenue of $35 million, the astounding figures has drawn the interest of many companies. The game has not yet been launched in Japan which has the third largest mobile gaming market. But now, with the sponsorship with McDonalds the game will soon be launched in Japan as well.
Why the delay?
The prime reason for the delay is because of the server issue that Niantic has been facing for a long time. The demand of the game is high and the technical division of the company believes that mass download of the game can’t be managed with the current capacity of their server and hence the rolling out of this game has been delayed until September this year.
What is sponsorship business model?
The company is earning revenue from in-app purchase but with the sponsorship model coming into the picture they will get a huge sum of money in one go which can be utilized to improve the server capacity that will help in delivering a great gaming experience. Furthermore, McDonalds that has decided to sponsor this game will function as a Gym, where the Pokémon Go players will fight the battle of tracking Pokémon that too within safe premises and at the same time McDonalds will gain more footfall which eventually will increase their sales figure.
Many restaurants and bars in Newyork have shown interest in such sponsorship association that will equally benefit the sponsor and sponsored.
Our Role:
Application development is the base of all the industries including the gaming ventures. Pokémon Go is just an example of how an application development can create a story of success. As a firm believer of futuristic technology, Bytesplay always works to create embedded application system that will transform the way of living and overall the lifestyle of people.
The future lies in embedded application development and if you want to march ahead with pride then it’s time for you to get associated with us.
